IRVINE, LOS ANGELES, PLEASANTON, RIVERSIDE, California and DENVER, Colorado, August 28, 2008 – McDermott & Bull, Southern California’s premier executive search firm, announced today the successful appointment of Ms. Rita Bettino as the Senior Marketing Manager of PepsiCo’s largest account, Taco Bell.

“Her demonstrated skills and leadership in building brands and focus on providing for the needs for her clients made her the ideal candidate,” explained Jim MacNee, a Principal Consultant at McDermott & Bull. “She has over 10 years of consumer packaged goods and lifestyle brands marketing experience and has worked with PepsiCo before where she had significant involvement with the development and launch of the PepsiCo Sierra Mist product line.”

Prior to this position, Bettino was the Brands Business Manager for successful winery and spirits provider, Brown-Forman. She prioritized key markets and channels for developing brands and new product wine and spirits launches and worked with multi-functional teams to develop strategic brand plans. She was awarded Brown-Forman’s citations for superb resource allocation and point of purchase excellence and was a member of the team that won Division of the Year for Fiscal 2005 and 2006.

Bettino received a dual Bachelor’s of Arts in Economics and Philosophy from Boston College and her Masters of Business Administration in Marketing and General Management from Duke University.

About the Client
PepsiCo ( is a Fortune 100 company with revenues in excess of $39 billion and over 185,000 employees. They are a leading global manufacturer, distributor, and marketer of food and beverages and are comprised of four divisions: PepsiCo Beverages North America, PepsiCo International, Frito Lay North America, and Quaker Foods North America. PepsiCo operates in over 200 countries, with its largest markets in North America and the United Kingdom.

About McDermott & Bull
McDermott & Bull, Inc. ( is a retained executive search firm headquartered in Irvine, California with offices in Los Angeles, the Bay Area, the Inland Empire, and Denver, CO. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Technology, Financial Services, Manufacturing, Bio-tech and Life Science, Retail, Professional Services, and others. Founded by Christopher Bull and Rodney McDermott, the firm specializes in recruiting difficult-to-find and critical talent for its clients. McDermott & Bull works with a large number of prestigious clients in many industries. Some notable clients include Allergan, Advanced Medical Optics, Western Digital, Conexant, Invitrogen, Bausch and Lomb, Black & Decker, Mattel, Boeing, Meggitt PLC, J.F. Shea and Union Bank.