IRVINE, California, May 1, 2015 – McDermott & Bull, a premier Southern California-based retained executive search firm, announced the successful appointment of Mr. Matthew O’Connell as President of VITA North America based in Yorba Linda, California.

This executive recruiting engagement was conducted by Jeff Black, Partner, and Scott Meyer, Principal Consultant at McDermott & Bull Executive Search. According to Mr. Black, “Matt O’Connell is the absolute ideal President to lead VITA North America. Having spent his entire professional career in the dental products industry, his knowledge of the marketplace is unusually deep; combined with his extensive senior management experience, Matt will hit the ground running leading the company on day one.” Mr. Meyer commented, “Matt has proven himself to be an exceptional dental products executive in North America, in Europe/Middle East/Africa, Latin America, and on a global basis. His proactive, visionary “can do” leadership style is certain to grow the VITA business here in North America and provide the dental profession with prosthodontic products of unsurpassed quality.”

Mr. O’Connell held positions of increasing responsibility over a twenty year tenure with Ormco International (now part of Danaher Corporation), a leader in the orthodontics marketplace, starting as a Sales Representative in Mexico City and culminating in his position as Vice President of Global Sales. He most recently served as Vice President of Sales for Sonendo, a startup company developing innovative technology for root canal therapy. Mr. O’Connell holds a BA in Political Science from San Francisco State University and an MA in Latin American Studies from the University of California, Santa Barbara.

About VITA North America

VITA North America is a subsidiary of VITA Zahnfabrik, a fourth-generation family owned dental products company founded in 1924 and headquartered in Bad Säckingen, Germany with over 750 employees worldwide. Sales partners, distributors, or VITA’s own sales representatives supply dentists, dental technicians, and dental laboratories in over 150 countries with materials and products directly from Bad Säckingen. The name VITA (from the Latin word vita meaning “life”) reflects the company’s objective of creating products that are as natural and “lifelike” in appearance as natural dentition itself. The Company designs and develops dental restoration products for dental technicians and surgeons, including shade management products; shade guides and digital color measuring equipment; ceramic teeth; teeth accessories, including tooth configurators, bonding agents, silicone insulating films, and tooth storage systems; vacuums; anterior and posterior tooth lines; and metal ceramics. The Company also provides veneering materials/accessories, including color indicators and ceramic stains; glaze sprays, spray-ons, liquids, mixing palettes, karat polishing sets, and firing trays and accessories; silver test sets, veneering resins, machinable polymers, and equipment accessories; and etchant gels, ceramics etches, and disposable impression trays. VITA is perhaps best known for establishing the tooth shade standard, estimated to be used in determining four out of five tooth shades in restorative and cosmetic procedures worldwide. VITA North America is headquartered in Yorba Linda, CA.

About McDermott & Bull

McDermott & Bull, Inc. ( is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Aerospace & Defense, Technology, Financial Services, Consumer Brands, Industrial Manufacturing, Restaurants/Retail, Entertainment, Food Manufacturing, Healthcare and Life Sciences, the Engineering & Construction/Building Industry, Professional Services, and other areas. Founded by Rod McDermott and Chris Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including Broadcom, Cisco Systems, Chicken of the Sea, Western Digital, Golden State Foods, Google, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank, Union Bank, and portfolio companies owned by private equity firms including Riverside Company, Sun Capital Partners, ClearLight Partners, Swander Pace Capital, Chicago Growth Partners, and Riordan, Lewis & Hayden.