McDermott + Bull has successfully placed Tobianne Paul as the Chief Marketing Officer at CALI Brands. She will support and lead the company’s growth in direct-to-consumer marketing while continuing its expansion in retail channels.

Tobi possesses extensive eCommerce experience at large companies, as well as the ability to thrive in a highly nuanced and rapidly changing environments. Earlier in her career, she served as Senior Vice President of eCommerce and Digital Strategy for a leading publicly traded consumer products company. Before that, she acquired extensive experience in retail consumer products. Her sophisticated background, when coupled with her personal engagement skills and strong ability to gain buy-in, made her the ideal fit for this dynamic role.

Founded in 2004, CALI Brands is a private equity-sponsored San Diego-based manufacturer and distributer of eco-minded flooring, decking, and other building materials. They are passionate about conceptualizing and producing innovative design alternatives that prioritize durability and environmental integrity.

This executive search was completed by McDermott + Bull Managing Partner Jeff Black and Executive Recruiter Allison Cox.