McDermott + Bull Managing Director Sebastian Jaimes sits down with J.C. Gonzalez-Mendez, Partner and CEO of Bien Trucha Group and former McDonald’s executive, for a conversation about heritage, values, and leadership. Drawing on a career spanning more than three decades at McDonald’s, J.C. shares how he continued to learn, grow, and take on greater responsibility, from leading its business in Mexico to overseeing Latin America and serving in global executive roles.

Recorded in recognition of Hispanic Heritage Month, the interview explores how J.C.’s Mexican heritage has shaped his values and approach to leading businesses. He also reflects on his hopes for the next generation and what leaders can do today to create opportunities and lift others up.