McDermott + Bull has successfully placed Paul Lacap as Associate Vice President, Marketing at the Southern Alberta Institute of Technology (SAIT). In his new role, Paul will work closely with leaders across the institution to develop SAIT’s overall marketing strategy and plan ensuring alignment with SAIT’s strategic plan. He will play a critical role in leading the development and execution of SAIT’s brand and marketing strategies as they embark on their ambitious four-year Strategic Enrollment Management Plan.
Paul is an accomplished marketing executive with a wealth of experience in the private and public sectors. Prior to joining SAIT, he held roles such as Director of Product Innovation + Marketing Services and Director of IT + Digital Solutions. His recent positions at the University of Manitoba include Director of Digital Strategy + Engagement and Acting AVP Marketing and Communications.
SAIT is a global leader in applied education, offering a wide range of applied and baccalaureate degrees, apprenticeships, certificates, and diplomas to over 18,000 students and apprentices, as well as almost 16,000 corporate training and continuing education students. By advancing the highest quality of teaching and learning, SAIT attracts a diverse group of students seeking practical, skills-oriented education and training with immediate employment prospects upon graduation, as well as continued opportunities for lifelong learning.