2021 is now in full swing and if 2020 taught our industry anything it’s that we are resilient and will find a way to care for our people and our customers. We’ve been challenged and stretched in ways unimaginable and those who have navigated best are those who remain flexible and in tune with the demands of the marketplace. It’s been inspiring to watch the industry adapt, innovate, and find ways to thrive in the face of adversity. As we continue the charge this year, remember that strength doesn’t come from the things you can do, but through overcoming the things you once thought you never would.

Trending In This Year

Strategic Acquisitions

M&A slowed in 2020 as focus shifted to COVID-19 related initiatives but with reduced uncertainty due to consumers adapting to “the new normal”, as well as increased accessibility of stable financing, strategic buyers and private equity funds are ramping up activity this year.

Omnichannel Strategies

The lines between retail and foodservice continue to blur and brands are quickly evolving into new omnichannel strategies, with a heavy emphasis on eCommerce and delivery, to support consumers who expect to be able to eat and drink what they want, whenever and wherever they want it.

Good for the Brain

Mental and emotional wellbeing are top of mind for consumers as they combat the effects of major changes in their everyday activities and lifestyle leading to unique food and beverage innovations and formulations.

Good for the Body

Plant-based and vitamin-rich products are becoming increasingly popular and sought after as consumers seek additional ways to eat more healthy and sustainable options, while also protecting and enhancing their immune systems.


Consumers are more focused on transparency and ethical consumption than ever before and top brands are responding by providing clean labeling, environmentally friendly packaging, and further insight into the sustainability of the supply chain.

Jason Levi Pinegar
Managing Director

o: 949.930.0563
m: 702.666.2458

Jason co-leads the Food + Beverage Practice at McDermott + Bull and helps his clients by attracting and securing game-changing leadership talent to their executive teams. He specializes in ensuring close alignment with an organization’s unique mission, values, and culture. Jason has a background in business management, with prominence in leadership development and managing organizational change.

About McDermott + Bull

Leveraging deep vertical experience, innovative thinking, and proven time-saving methodologies, we challenge the norm and thrive in the recruitment of difficult-to-find VP to C-Suite executive talent.

We value a personalized service model while having the resources and capabilities of the world’s largest search firms. With experienced partners in the United States, Canada, and Europe, we are the trusted retained search advisor for empowering change on behalf of private and public companies, nonprofit organizations, private equity firms, and their operating companies.