The Company
Industry: Industrial Manufacturing
Entity Type: Privately Held
Operating Region: Southern U.S.
Size: $200M Revenue
The PROBLEM
Facing aggressive growth targets and an evolving product portfolio, the company lacked the strategic marketing leadership required to keep pace. With no infrastructure to support modern demand generation or brand positioning, they needed a senior executive to redesign the function and modernize its go-to-market strategy.
The Solution
McDermott + Bull Interim Leaders placed a nationally recognized CMO with a track record of leading marketing transformations in complex B2B environments. They restructured the function, aligned marketing with executive strategy, implemented scalable systems, and built a fully staffed, high-performing team from the ground up.
The RESULT
Marketing was repositioned as a strategic growth driver. Within months, the interim CMO delivered measurable pipeline impact, secured top-tier media coverage, and launched digital and internal communications platforms that reshaped how the company engaged both customers and employees.
Developed $56M Pipeline
Introduced a lead generation strategy tailored to the company’s long sales cycle, producing qualified leads 2–3x larger than average deal size.
Established Scalable Infrastructure
Rolled out Salesforce and transitioned from zero lead tracking to over 13,000 captured contacts.
Elevated Market Presence
Captured national industry attention through strategic media placements and high-quality branded content, significantly increasing market visibility.
Mark McConnell
Senior Managing Director, McDermott + Bull Interim Leaders
mcconnell@mbexec.com
Mark McConnell serves as Senior Managing Director for McDermott + Bull Interim Leaders, where he forges relationships with companies addressing transitions, transformations, and transactions. He partners closely with clients who require on-demand consulting resources to bridge leadership gaps and propel their business forward. Mark has significant experience serving emerging and middle-market companies and private equity firms broadly across industries and functional areas.