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When the Playbook Stops Working: What 20 Years of GTM Tells Us About the Leadership Gap

When the Playbook Stops Working: What 20 Years of GTM Tells Us About the Leadership Gap

by McDermott + Bull | May 13, 2026 | Article, Noelle Swan, Noelle Swan Article

Twenty years. More than 70 technology companies. Over 250 go-to-market leaders. That is the lens through which I have come to understand one of the most pressing challenges facing technology organizations today. GTM leaders are not failing because they lack ambition...
Metro Connect: The Conference That Grew With an Industry

Metro Connect: The Conference That Grew With an Industry

by McDermott + Bull | Mar 20, 2026 | Article, Noelle Swan, Noelle Swan Article, Technology Article

I recently returned from an electric Metro Connect in Fort Lauderdale, which marked its 25th anniversary this year. It’s an event that has become a fixture in digital infrastructure, and this year felt like a real milestone, both for the conference and for the...

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