McDermott + Bull Canada has successfully placed Clay Haeber as the Senior Director, Digital Products & Strategy for OpenRoad Auto Group. Reporting to their Chief Operating Officer, Clay will be responsible for driving the company’s digital strategy and product roadmap. He will play an instrumental role in influencing OpenRoad’s digital footprint and in growing the company’s market share through new and innovative solutions. Clay will also be responsible for OpenRoad’s business intelligence, analytics, and CRM systems.

Clay brings over 20 years of leadership experience driving innovation, digital transformation, and building culture and systems in retail and e-commerce environments. He has a strong track record steering companies through periods of growth and change and implementing products that deliver business results, growth, and profitability.

Founded in 2000 by CEO Christian Chia, OpenRoad Auto Group is BC’s largest volume dealership group, with over 25,000 car sales annually. The company is a leader in the automotive industry, driving innovation and customer experience. OpenRoad owns and manages 33 retail and service locations in British Columbia and Washington and represents 21 automotive brands Including Audi, BMW, Porsche, Mazda, Mercedes-Benz, Honda, Toyota, and many more.

This executive search was completed by McDermott + Bull Canada Managing Partner Paul Gibbons, Director of Talent Acquisition + Operations Heather Cameron, and Senior Executive Recruiter Brittany Stansfield.