McDermott + Bull has successfully placed the Head of Digital Marketing and User Growth Strategy for a fintech company. Shortly following the company’s product launch, they began experiencing a surge in monthly trading volume. To sustain their rapid growth, the need for a senior digital marketing leader became quickly apparent. McDermott + Bull conducted an extensive global search to identify digital marketing leaders familiar with both capital markets and cryptocurrency trading products who would excel in a hypergrowth global environment. Reporting to senior leadership, the candidate will serve as a core member of the leadership team and will play a pivotal role in building and overseeing the expansion of the user growth and marketing function.

With over a decade of strategic digital marketing experience, including implementing campaigns primarily focused on the emerging markets, the candidate possesses an entrepreneurial and global mindset and is a passionate advocate about the role of cryptocurrency in global financial markets. This individual has successfully built sustainable and scalable marketing teams and has employed strategies like brand building campaigns to attract and retain users.

Based in the Carribbean, the company provides a mobile app that enables retail traders, investors, and cryptocurrency holders worldwide to trade in both traditional financial and crypto markets. The company’s story is one of growth and continued success, as they are poised for continued expansion through acquisition and growing markets.

This executive search was completed by McDermott + Bull Managing Partner Paul Gibbons, Principal Nicholas Protti, Director of Talent Acquisition + Operations Heather Cameron, and Research Associate Mackenzie Jones.