McDermott + Bull has successfully placed Allison Yee-Garcia as Senior Vice President of Marketing and Communications at SAFE Credit Union. In this role, Allison will develop and execute the enterprise-wide marketing, communications, and public relations strategy to align with the organization’s goals of delivering member convenience and driving member experience.
Allison brings over 17 years of marketing leadership experience in the Sacramento market. She joins SAFE Credit Union from Sacramento Republic FC, where she oversaw all marketing, creative services, digital, and retail. Prior to working at Sacramento Republic, she served as Vice President of Marketing for the NBA’s Sacramento Kings, leading rebranding and customer acquisition strategy. Allison received her Bachelor of Science in political science from University of California, Irvine.
SAFE Credit Union has made members an integral part of its vision since 1940. Over the years, the credit union has kept the focus on what really matters, putting members first, a formula that has helped SAFE grow into a leading financial institution in Northern California, with $4.5 billion in assets and about 242,000 members. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties.
This executive search was completed by McDermott + Bull President Brandon Biegenzahn, Director Courtney Dorrel, and Research Associate Michael Matranga.