Do you have the right support to achieve your goals in 2023?

A Note from Denae BluethmannSenior Vice President of Recruiting + Development

In 2020, we piloted a performance coaching program called Activate 180 to help six individuals within our firm with personal and professional goals. Shortly after the pilot began, COVID-19 pandemic lockdowns hit, and most companies in our industry experienced a dip in business.

One of our Partners, Jake Vander Zanden, was a participant in the pilot. In 2020, he exceeded his billings goals – an accomplishment that most professionals in search couldn’t achieve. Jake attributed $300k of the revenue he earned in 2020 to the performance coaching he received through Activate 180.


When someone holds you accountable, you increase your chance of success by up to 95%
Now, every employee at our firm is assigned their own Activate 180 performance coach – a true differentiator from other firms. With the help of a strategic coaching partner, I have achieved long-term goals that I didn’t think were possible to reach in the past. I couldn’t have grown as significantly as I have without the support, accountability, and partnership of my coach.

We can have it all. Purpose and success are not mutually exclusive.

Zach Smith (my coach and maybe yours!)

In the video below, one of the things Zach discusses is his continued drive to understand how individuals’ mindsets operate. As in 2020, we believe that mindset will be key to our Managing Directors and Partners reaching their goals this year.

Learn More About A180 Coaching at McDermott + Bull

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Bryan Carter
Talent Associate

Bryan Carter serves as a Talent Associate for McDermott + Bull’s Internal Recruitment + Development Team, where he leads research initiatives that support the firm’s expansion, including the recruitment of Managing Directors, Research Associates, and more. 

Bryan started his career at digital marketing start-up SimplyBe., where he served as Head of Executive Operations. He was also the Co-Host + Creative Producer of the SimplyBe. Podcast where he held conversations with innovative entrepreneurs, New York Times best-selling authors, National Football League athletes, and Hollywood showrunners. Bryan continues to utilize his passion for cultivating explorative conversations through his own podcast, BC’s Corner.