McDermott + Bull has successfully placed Terri Giannetti as Chief Marketing Officer at Technology Credit Union (Tech CU). In this role, Terri will develop and execute the data-driven marketing strategy for the credit union ensuring ongoing and future marketing plans to promote Tech CU’s brand, products, and services as it continues to expand its membership base.
Terri brings over 27 years of marketing leadership experience within the financial services and retail industries. She most recently served as Chief Experience Officer at Seattle Credit Union, leading all marketing, brand, retail banking, and member experience strategy. Previously, she held various marketing leadership roles with notable consumer-centric organizations including Sephora and Wells Fargo. Terri received her bachelor’s degree in marketing from West Chester University.
Tech CU is a $4.8 billion Bay Area credit union. As a federally insured not-for-profit organization, it has invested its resources to deliver superior rates, lower fees, and outstanding service and member benefits for more than 60 years while also supporting quality of life in local communities. Tech CU serves more than 169,000 members throughout the United States and provides financial products for all stages of its members’ lives including personal banking, wealth management, private banking, commercial lending, and business banking.
This executive search was led by McDermott + Bull President Brandon Biegenzahn, Managing Director Courtney Dorrel, and Senior Executive Recruiter Rachel Camonayan.