McDermott + Bull has successfully placed Jeff Peel as Chief Operating Officer at PE backed Artemis Wax Corp (Artemis). Jeff’s primary responsibility will be to develop and implement an operating playbook, ensuring consistent execution of best practices across Artemis Wax’s store locations, regions, and overall portfolio.

Jeff is an accomplished operations leader with extensive experience in managing multiple retail sites. Most recently, he served as Regional Vice President at HearingLife, where he owned the P&L for 230 locations across the Southeast. Prior to that, Jeff was at Gold’s Gym, under the ownership of TRT Holdings. In his last role at Gold’s Gym as Vice President of Fitness, reporting to the CEO, Jeff managed a vast network of 140 corporate-owned locations and worked closely with franchise owners.

Artemis Wax Corporation stands as the largest franchisee of the esteemed European Wax Center system, boasting an impressive 70 locations across the eastern part of the U.S. Their success can be attributed to their proprietary acquisition playbook, which has allowed them to achieve and sustain growth, while also demonstrating their ability to create value within the system. 

Main Post Partners (MPP) is a growth equity investment firm managing approximately $3.0 billion in assets. Their capital strategy revolves around fostering accelerated growth. MPP boasts an extensive history of successful investments in high-growth, founder-owned, middle market platforms across the consumer industry. Notable past investments include Jimmy John’s, Flynn Restaurant Group, Hydrafacial, Chuze Fitness, and Restoration Hardware. Adopting a “partnership, not ownership” approach, MPP actively supports and scales organizations with a strong culture, propelling them to become industry leaders.

This executive search was completed by McDermott + Bull Co-Founder and Managing Partner Chris Bull, Managing Partner Craig Lipus, Partner Garrett Lipus, Directors Brian Selvey and Anne Terry, and Research Associate Chase Mitchell.