McDermott + Bull has successfully placed Patrick Criteser as President at Nature Fresh Farms. In this role, Patrick will oversee the company’s strategic growth, financial performance, and operational efficiency. He will lead Nature Fresh’s expansion efforts, drive innovation in greenhouse-grown produce, and strengthen its position as a market leader.
Patrick brings a wealth of experience in executive leadership, business transformation, and brand growth. Most recently, he served as President & CEO of Tillamook County Creamery Association, where he led the company’s transformation, driving revenue growth from $500 million to over $1.3 billion. His leadership experience also includes roles as Co-CEO of Farmer Brothers Co. and President & CEO of Coffee Bean International. With a strong background in finance, marketing, and operations, Patrick has worked with renowned brands such as Nike, Disney, and Procter & Gamble. He holds an MBA from Harvard Business School and a Bachelor of Science in Mechanical Engineering from the University of Washington.
Nature Fresh Farms is a leading grower and distributor of greenhouse-grown produce, operating over 200 acres of high-tech greenhouse facilities in Ontario and Ohio. With a focus on sustainability, innovation, and quality, the company is dedicated to delivering fresh, premium produce to consumers across North America.
This executive search was completed by McDermott + Bull Managing Partner Paul Gibbons and Consultant Jennifer Ness.