McDermott + Bull has successfully placed Mike Cederbaum as Vice President, Partner Development at Wescom Credit Union. Mike will play an integral role in shaping the future of how Wescom drives membership growth and brand awareness through the development and cultivation of strategic corporate marketing partnerships and community engagement.
Mike brings over 18 years of partnership development and strategy experience, primarily within the financial services industry. He joins Wescom from cultural marketing agency, 160over90 (part of Endeavor), where he served as Vice President managing the USAA account and their corporate sponsorship portfolio. Mike received his bachelor’s degree from Vanderbilt University and his MBA from UCLA Anderson School of Management.
Since 1934, Wescom Credit Union has been dedicated to helping people throughout California build better lives. Headquartered in Pasadena, California, Wescom has 25 branches and offers advanced digital banking tools to provide essential banking solutions to more than 225,000 members. Benefits include free checking with eStatements, lower loan rates, higher savings yields, reduced fees, and a robust network of ATMs.Â
This executive search was completed by McDermott + Bull President Brandon Biegenzahn, Managing Director Courtney Dorrel, Executive Recruiter Rachel Camonayan, and Research Associate Aaron Bennett.