McDermott + Bull has successfully placed Michelle Liro as Senior Vice President of Marketing at private equity-backed Coker. In this pivotal leadership role, Michelle will shape the platform’s marketing strategy, elevate brand visibility, and lead a high-performing team to drive growth, enhance market presence, and ensure alignment with long-term business objectives.
Michelle brings more than 15 years of marketing leadership experience, with deep expertise in brand awareness, digital demand generation, and sales enablement within healthcare and technology environments. Most recently, she served as Vice President of Marketing and Demand Generation at Definitive Healthcare. Prior to that, she held senior roles at PTC, Imprivata, Marathon Technologies, and Brooktrout Technology, consistently driving marketing innovation and measurable business results. Michelle earned her B.S. in Mass Communication from Boston University and holds an Executive Certification in Advanced Digital Marketing Analytics from MIT.
Coker is a healthcare advisory services platform dedicated to partnering with healthcare organizations to deliver transformative results. Backed by Trinity Hunt Partners, the platform integrates best-in-class advisory firms — such as Coker Group, NorthGauge, and TTG — to create a unified, high-impact service model for clients across the healthcare industry.
This executive search was led by Managing Partner Craig Lipus, Partner Garrett Lipus, and Executive Recruiter Dani Rone.