McDermott + Bull has successfully placed Depak Parmar as Chief Financial Officer at Pacific Coast Fruit Products. Depak will provide financial leadership across the company, collaborating closely with the President to enhance financial models, policies, and strategies. He will oversee all aspects of treasury and cash management, manage banking relationships, and lead both the finance and accounting and information technology teams, ensuring a sophisticated overview of the financial results to support decision-making.

Depak brings over twenty years of progressive experience in financial leadership, most recently as VP of Product Management & Insights at Vibrant Health Products Inc., dba Silver Hills Bakery. His deep understanding of product management, coupled with strategic financial planning and execution, makes him ideally suited to guide Pacific Coast Fruit Products through its next phase of growth.

Nestled between the mountains of the Fraser Valley, Pacific Coast Fruit Products is located in the agricultural hub of Abbotsford, British Columbia. Originally established as a frozen berry plant, the company has evolved to process high-quality fruit juice concentrate, Not From Concentrate (NFC) juice, purees, and puree concentrates for the food, beverage, and nutraceutical industries. With operations running 24/7, Pacific Coast Fruit Products ensures timely delivery of over 300 million pounds (136,000 metric tons) of berries annually, including raspberries, cranberries, blueberries, and more from the Fraser Valley and fresh cherries, apples, and pears from the Okanagan region. 

This search was completed by McDermott + Bull Partner Dan O’Day and Consultant Jennifer Ness.