McDermott + Bull has successfully placed Jason Krom as Chief Financial Officer at DeMert Brands. Jason will partner closely with the CEO and private equity sponsors to oversee all financial functions, including FP&A, accounting, IT, and legal. He will play a key role in scaling infrastructure, enabling strategic growth, and strengthening financial operations as the company expands its global footprint.
Jason brings over 20 years of financial leadership experience in both private equity-backed and publicly traded companies. Most recently, he served as Chief Financial Officer at Turkey Hill, where he led finance, accounting, and IT, established a new FP&A function, and improved overall margin performance. Prior to that, Jason served as CFO at Hall of Fame Resort & Entertainment Company, where he played an instrumental role in taking the company public and establishing its investor relations function. He has also held senior leadership positions at Stanley Black & Decker, Abercrombie & Fitch, and The Hershey Company. Jason holds an MBA from NYU’s Stern School of Business and a bachelor’s degree in finance from The College of New Jersey.
DeMert Brands, headquartered in Tampa, Florida, is the parent company of Not Your Mother’s — a leading hair care brand distributed in over 25,000 stores across the U.S. and more than ten international markets. Backed by Main Post Partners, DeMert Brands has grown from a legacy beauty company into a dynamic consumer goods business known for innovation, accessibility, and high-performance products that resonate with a broad demographic.
This executive search was led by McDermott + Bull Co-Founder + Managing Partner Chris Bull, Managing Partner Craig Lipus, Partner Garrett Lipus, Vice President Michael Sesker, and Executive Recruiter Dani Rone.