IRVINE, California, January 17, 2017 – MB Interim Leaders (MBIL) announced the successful appointment of the interim Vice President of Marketing at a fast-growing entertainment company in Los Angeles.
This interim executive leader search was conducted by Rebecca Miller, MBIL’s Vice President of Sales. The entertainment firm had an immediate need for an interim Vice President of Marketing to launch a new product and marketing strategy, lead the development of a customer loyalty program, and adopt a new CRM implementation plan. Within a few weeks of MBIL receiving the request, the interim leader was hired and placed onsite. In three months, the interim leader completed all mission critical objectives, including successfully finishing the customer loyalty program on time, before the anticipated roll-out date.
The interim leader has over twenty years of marketing leadership experience at notable companies such as The Coffee Bean & Tea Leaf and The American Bar Association. She has a strong background in leading and developing customer retention strategies and online customer loyalty programs, as well as extensive experience with implementing CRM software to increase customer loyalty.
About MB Interim Leaders
Established by McDermott & Bull in 2011, MB Interim Leaders is the definitive interim executive leadership resource for companies seeking to address immediate challenges. McDermott & Bull has been redefining expectations within the world of executive search since 2001, and the advent of MB Interim Leaders powerfully equips the firm to service both the temporary and permanent needs of its clients. The firm’s practice leaders, all of whom have substantial executive experience, are uniquely positioned to address the dynamic leadership demands of public and private companies across nearly every industry. Respected companies including Broadcom, Cisco Systems, Chicken of the Sea, Western Digital, Golden State Foods, Google, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank, Union Bank, as well as portfolio companies owned by private equity firms such as Riverside Company, Sun Capital Partners, ClearLight Partners, Swander Pace Capital, Chicago Growth Partners, and Riordan, Lewis & Hayden, have all partnered with McDermott & Bull. Additionally, the firm’s Executive Network program provides valuable resources for and offers opportunities to build meaningful relationships with thousands of C-Suite and VP-level executives throughout the country.