IRVINE, California, March 20, 2015 – McDermott & Bull, a premier Southern California-based retained executive search firm, announced today the successful appointment of Mr. Manuel Cuevas as Vice President of Sales with Juanita’s Foods based in Wilmington, CA.

This executive recruiting engagement was conducted by Jeff Black, Partner at McDermott & Bull Executive Search. According to Mr. Black, “Manny has spent his entire career expanding the presence of Hispanic products on retail shelves, and his experience in a variety of roles, company sizes, and product types will provide a wealth of experience to assist Juanita’s Foods as it continues on its growth trajectory. However, the true key is how well Manny fits into the leadership team and the evolving culture of Juanita’s Foods, and his addition will certainly play a major role as Juanita’s Foods continues to establish its brand as a leader in the Hispanic foods market.”

Mr. Cuevas has a thirty year career in sales, twenty five of which have been in Hispanic food products and retail channels. He possesses an excellent level of familiarity with the Hispanic consumer. Prior to joining Juanita’s Foods, Mr. Cuevas worked for Marquez Brothers International as the Corporate Director of Sales. Mr. Cuevas has had Dale Carnegie Training and is APICS/ERP and Sig Sigma Certified.

About Juanita’s Foods

Juanita’s brand products are made by Juanita’s Foods (, a third generation family-owned and operated business based in Wilmington, California. Founded in 1946 by George De La Torre Sr. and his nephew, Albert Guerrero, it was originally called Harbor Canning Company and specialized in canning the catches of local sports fishermen. One day, at the suggestion of Albert’s wife, Ruth, they tried canning menudo, a popular Mexican stew. This innovative side venture, started in 1950, grew to become a huge success, eventually leading Juanita’s to be the world’s largest manufacturer of canned menudo. The company’s product line expanded in 1977 when they acquired the Pico Pica Sauce brand. By 1986, the company’s path was clear, and was officially renamed Juanita’s Foods, emphasizing their commitment to maintaining their well-earned title of leader in the Mexican food category.

About McDermott & Bull

McDermott & Bull, Inc. ( is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Restaurants/Retail, Live Events and Entertainment, Food Manufacturing, Technology, Aerospace & Defense, Financial Services, Consumer Products, Industrial Manufacturing, Healthcare and Life Sciences, the Building Industry, Professional Services, and other areas. Founded by Rodney McDermott and Christopher Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including Broadcom, Cisco Systems, Western Digital, Golden State Foods, Google, Ducommun, AECOM, Newport Corporation, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank and Union Bank.