IRVINE, California, January 21, 2013 – McDermott & Bull, a Southern California-based retained executive search firm, announced today the successful appointment of Mr. Alan Edgett as Chief Marketing Officer at Cove Financial in Newport Beach, California.

This executive recruiting engagement was conducted by Chris Bull, Managing Partner at McDermott & Bull Executive Search. According to Mr. Bull, “Alan is a star! So much of what he has done up to this point in his career will allow him to realize success rapidly with Cove Financial. His entrepreneurial spirit and ability to lead teams is an important part of what the company needs in a marketing leader and strategist.”

Mr. Edgett is an accomplished internet acquisition marketer, with experience at companies such as Experian Interactive and Akamai Technologies. Prior to joining Cove Financial, he served as a consultant to B2C companies including Taco Bell, The Habit, and Raising Cain, where he focused on media planning and buying activities. Over the course of his career, Mr. Edgett has had success in strategic planning in growth, emerging and alternative markets and has successfully led strategic initiatives to identify new opportunities.

Mr. Edgett obtained his Bachelor of Arts in History from the University of Arizona, and his Master’s in Business Administration from the University of Southern California. Prior to starting his professional career, Alan served in the Air Force for three years.

About Cove Financial

Cove Financial Group Inc. ( has created the Mortgage Alternative Program for would-be home buyers who have a down payment, but do not qualify today for a mortgage. MAP Is Simple – You get pre-qualified, then choose the home you want to buy with your real estate agent. Cove buys the home and you enter into escrow to buy the home from Cove. You move in right away and while you are in escrow (for up to 6 years) you lease the home from Cove. When you obtain mortgage financing, you close escrow and you own the home. Cove is committed to transforming home ownership and helping families realize the dream of owning a home. Cove believes Americans deserve to have stability and certainty in where they are going to live and raise their families. The core values they pledge to bring to every transaction and customer interaction are: respect, customer-focus, integrity, honesty and transparency.

About McDermott & Bull

McDermott & Bull, Inc. ( is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Technology, Financial Services, Energy, Manufacturing, Bio-Tech and Life Science, Retail, the Building Industry, Professional Services, and others. Founded by Rodney McDermott and Christopher Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including Allergan, Advanced Medical Optics, Black & Decker, Harbor Freight Tools, Boeing, Aramark, Cisco Systems, Western Digital, Conexant, Google, Invitrogen, Meggitt PLC, J.F. Shea, Comerica Bank, and Union Bank.