IRVINE, California, April 28, 2015 – McDermott & Bull, a premier Southern California-based retained executive search firm, announced the successful placement of Mr. Patrick J. Turpin to the Board of Directors of Crunchies Natural Food Company, LLC, a manufacturer of freeze dried natural fruit and vegetable snack foods, effective April 28, 2015.

This executive recruiting engagement was conducted by Scott Meyer, Principal Consultant and head of the Consumer Brands practice at McDermott & Bull Executive Search. According to Mr. Meyer, “Pat’s world-class accomplishments in the healthy snack food category will be invaluable to Crunchies both from a strategic and tactical perspective, and his exceptional retail experience will provide the company with insights to develop mutually beneficial partnerships with a wide range of retailers.”

Mr. Turpin is Co-Founder and former President and Board member of Popchips, a company that revolutionized the healthy snack food category by providing consumers a potato chip without all the fat of conventional chips but with great taste not available in baked chips. Prior to his 10 years at Popchips, he was a senior executive with Costco, where he introduced the Executive Membership level as well as Costco’s gas station business. Mr. Turpin is currently CEO of Kona Deep Corporation, a privately held company that processes, bottles, and distributes “deep ocean” bottled water.

Mr. Turpin earned his Bachelor of Arts in Economics from Claremont McKenna College.

About Crunchies Natural Food Company, LLC

Crunchies Natural Food Company, LLC ( was established in 2005 in response to the overwhelming demand for good-tasting and truly healthy natural snacks. Crunchies are freeze-dried fruits and vegetables, with nothing added and only the moisture taken away, keeping full nutritional value. Since its inception, Crunchies has established strong supplier and distributor relationships and is sold across the North American market through major retailers including Walmart, Costco and Whole Foods Market as well as health food and natural products retailers.

Privately held Crunchies was acquired in 2014 by Chaucer Foods, a UK-based global supplier of specialty food ingredients, and Simplepitch, a California-based growth equity firm.

About McDermott & Bull

McDermott & Bull, Inc. ( is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Aerospace & Defense, Technology, Financial Services, Consumer Brands, Industrial Manufacturing, Restaurants/Retail, Entertainment, Food Manufacturing, Healthcare and Life Sciences, the Engineering & Construction / Building Industry, Professional Services, and other areas. Founded by Rod McDermott and Chris Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including Broadcom, Cisco Systems, Chicken of the Sea, Western Digital, Golden State Foods, Google, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank, Union Bank, and portfolio companies owned by private equity funds including Riverside Company, Sun Capital Partners, ClearLight Partners, Swander Pace Capital, Chicago Growth Partners, and Riordan, Lewis & Hayden.