IRVINE, California, February 9, 2015 – McDermott & Bull, a Southern California-based retained executive search firm, announced the successful appointment of Scott D. Jacobson as President and Chief Executive Officer of Crunchies Natural Food Company, LLC, a manufacturer of freeze dried natural fruit and vegetable snack foods, effective February 9, 2015. Jacobson was also elected a member of the Company’s Board of Directors.

This executive recruiting engagement was conducted by Scott Meyer, Principal Consultant and head of the Consumer Brands practice at McDermott & Bull Executive Search. According to Mr. Meyer, “Scott is the perfect fit for Crunchies with his deep knowledge of the North American natural snack food market, outstanding strategic view of business, exceptional leadership skills, as well as his innate ‘roll up the sleeves’ work ethic and ownership mentality.”

Mr. Jacobson was previously Chief Executive Officer at Davis Lewis Orchards, a privately held snack food manufacturer with products in the snack nuts, trail mix, dried fruit and confections category merchandised in the produce section of grocery retailers such as Kroger and Albertson’s. Prior to Davis Lewis Orchards, he was Executive Vice President, Sales and Marketing for Trifecta Foods, a private equity owned snack food manufacturer and licensee of Sunkist Growers for the snack nuts category.

Mr. Jacobson holds a Bachelor of Science degree in Marketing from the Herberger College of Business at St. Cloud State University.

About Crunchies Natural Food Company, LLC

Crunchies Natural Food Company, LLC ( was established in 2005 in response to the overwhelming demand for good-tasting and truly healthy natural snacks. Crunchies are freeze-dried fruits and vegetables, with nothing added and only the moisture taken away, keeping full nutritional value. Since its inception, Crunchies has established strong supplier and distributor relationships and is sold across the North American market through major retailers including Walmart, Costco and Whole Foods Market as well as health food and natural products retailers.

Privately held Crunchies was acquired in 2014 by Chaucer Foods, a UK-based global supplier of specialty food ingredients, and Simplepitch, a California-based growth equity firm.

About McDermott & Bull

McDermott & Bull, Inc. ( is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Aerospace & Defense, Technology, Financial Services, Consumer Brands, Industrial Manufacturing, Restaurants/Retail, Entertainment, Food Manufacturing, Healthcare and Life Sciences, the Engineering & Construction / Building Industry, Professional Services, and other areas. Founded by Rod McDermott and Chris Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including Broadcom, Cisco Systems, Chicken of the Sea, Western Digital, Golden State Foods, Google, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank, Union Bank, and portfolio companies owned by private equity funds including Riverside Company, Sun Capital Partners, ClearLight Partners, Swander Pace Capital, Chicago Growth Partners, and Riordan, Lewis & Hayden.