IRVINE, California, December 21, 2012 – McDermott & Bull, a Southern California-based retained executive search firm, announced today the successful appointment of Mr. Tim O’Brien as Vice President of Marketing with Taylor Guitars based in El Cajon, California.
This executive recruiting engagement was conducted by Craig Lipus, Partner at McDermott & Bull Executive Search. According to Mr. Lipus, “Taylor Guitars has a rich culture and history of providing a distinct musical experience to their loyal customer base. Tim is a guitar enthusiast and classically trained ‘lifestyle’ brand marketing professional who is equally passionate about music and marketing so the fit is extraordinary. Tim’s background and global marketing experience will be instrumental in the continued growth of the Taylor brand around the world.”
Mr. O’Brien has 14 years of brand marketing experience in consumer products with Proctor & Gamble, Mars Inc., and Microsoft. Over the course of his career, he has had experience leading marketing teams in branding, digital/social media, advertising, public relations, promotional sales, event planning, and market research. Prior to joining Taylor Guitars, Mr. O’Brien served as Vice President of Marketing at LC Mobilecomm, USA, where he led a team of 23 that was broken down into 4 teams: Consumer Marketing (PR and advertising), Trade Marketing (retail and in-store events), Account Marketing (handle accounts with carriers), and Market Research.
Mr. O’Brien obtained his Bachelors of Science in Finance and Marketing from Miami University, followed by his Masters in Business Administration from the University of California, Los Angeles.
About Taylor Guitars
Established in 1974 by Bob Taylor and Kurt Listug, Taylor Guitars (www.taylorguitars.com) has evolved into one of the world’s leading manufacturers of premium acoustic, acoustic/electric, and electric guitars. Headquartered in El Cajon, California, Taylor Guitars employs nearly 700 people and currently produces hundreds of guitars per day in its state-of-the-art factory complexes in both El Cajon and in Tecate, Mexico. The company maintains an active dealer network with Taylor guitars available in over 800 retail locations in North America and international distribution to 60 countries, including a distribution warehouse in the Netherlands. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered the best sounding and easiest to play in the world. The company was a pioneer of the use of computer technology, lasers and other high-tech tools and machinery and today, Bob Taylor is widely recognized throughout the musical instrument industry as the visionary acoustic guitar manufacturer. The company’s innovations include, but are not limited to, the New Technology (NT) neck, the first major innovation in the construction of the acoustic guitar in the last 100 years; the award-winning Expression System (ES) pickup, a groundbreaking, high-tech approach to amplifying an acoustic guitar; and the T5, the first, true hybrid acoustic and electric guitar that can produce amplified acoustic tones, full-crunch electric, and everything in-between with the flip of a five-way switch. Outstanding playability, flawless craftsmanship, and stunning aesthetics are just a few of the reasons that many of today’s leading musicians make Taylor their guitar of choice.
About McDermott & Bull
McDermott & Bull, Inc. (www.mbsearch.com) is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Technology, Financial Services, Manufacturing, Retail, Professional Services, and others. Founded by Rodney McDermott and Christopher Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including AECOM, Broadcom, First American Financial, Allergan, Panda Express, Anaheim Ducks, Stamps.com, Local Corp, ICU Medical, and Taylor Guitars.