McDermott + Bull has successfully placed Jeff Smrcka as the Vice President of Consumer Lending at Wescom Credit Union. Jeff will be charged with driving the growth of Wescom’s consumer and home equity loan portfolios by creating a frictionless member experience and driving operational excellence in all facets of the loan origination cycle. He will lead the consumer lending team responsible for originating, processing, underwriting, funding, and servicing all Wescom’s consumer offerings.

Jeff brings over 20 years of experience in consumer lending. Prior to joining Wescom, Jeff served as the Senior Vice President, Director of Consumer Lending for $1.5 billion Minnesota-based TruStone Financial Federal Credit Union. Earlier in his career, he held consumer lending leadership roles for Endura Financial Credit Union and TCF National Bank. Jeff earned his bachelor’s degree in business management from the University of Wisconsin-River Falls.

Today, with more than $4B in assets, Wescom serves nearly 200,000 members throughout 23 branches of five counties in Southern California.

This executive search was completed by McDermott + Bull President Brandon Biegenzahn and Vice President Michelle Davis.